After more than two years of building and running Fele Express in Makurdi, Benue State, I am ready to take the next major step: launching Fele Express in Abuja.
This decision did not come lightly.
Makurdi was our proving ground. It was where the idea was tested, refined, and stress-tested in real conditions. From onboarding riders and managing operations to handling logistics challenges and customer expectations, Fele Express grew from concept to reality. In Makurdi, I had to do the hard things the hard way, including buying vehicles to keep the business running and reliable.
Abuja is different.
The opportunity is significantly bigger. Higher population density, stronger purchasing power, higher literacy levels, and a more mature on-demand economy mean that the app will likely see much higher adoption and daily usage. But with that opportunity comes a scale of work and responsibility that cannot and should not be handled alone.
Before even thinking about app downloads and marketing traction, the operational realities are overwhelming:
- Securing a small office space for rider training and onboarding
- Producing marketing materials that communicate trust and speed
- Creating rider and driver starter kits
- Setting up roadside booths for physical onboarding
- Managing city-wide rider recruitment and quality control
- Establishing systems that can handle higher delivery volumes without service failure
In Abuja, the model also changes. Unlike Makurdi, where I had to invest heavily in vehicles, Abuja will operate primarily on a partner-driven model. Riders and drivers will use their own bikes and cars, while Fele Express focuses on technology, coordination, speed, and reliability.
This approach reduces capital intensity but increases the need for strong systems, enforcement, and leadership. Speedy delivery is not just a slogan, it is the product. Any delay directly affects customer trust and the company’s reputation.
That is why I am not pretending this is a one-man job.
Why Fele Express in Abuja Needs a Business Partner
To successfully launch and scale Fele Express in Abuja, I need a serious-minded business partner, someone who understands the realities of operations, growth, and execution; someone willing to jointly build, fund, and lead this next phase; someone who sees logistics not just as movement, but as infrastructure.
This is not a passive investment opportunity. This is a hands-on partnership to build a credible delivery option in one of the most competitive cities in the country.
Fele Express has done the hard part: it exists, it works, and it has survived real market conditions. Abuja is the leap forward, and the right partnership can turn that leap into something truly sustainable and impactful.
If you believe in building real businesses, not just ideas, and you are interested in exploring this opportunity, let’s talk.
